Succeeding in today's competitive marketplace has never been more challenging, which makes the success of Genesis Capital that much more exceptional. Once faced with the challenge of attracting new business, our biggest challenge now is how to sustain our prime position as one of South Africa's leading financial services companies. We have no doubt, however, that with the professionalism, expertise and sheer passion that guide and nourish our business, we will continue to thrive.
Selwyn Levick founded the business in 1986 and harnessing the skills of his sons, Martin and Gary, he continued to build the business based on the pillars of product and service differentiation. Today, Genesis Capital has seized inspiration from the founders' steadfast dedication and determination to become a successful and esteemed financial services company. Through our professional affiliations with some of the most respected investment centres around the world, we consistently pledge financial wellbeing for each of our clients.
Indeed, we're so much more than just a company offering a suite of financial services. Rather, we're the embodiment of our logo, which symbolises trustworthy connections, stable relationships and unyielding loyalty. The Genesis Capital "link"; in our logo is merely a hint at the holistic nature of our business that inspires us to continually grow through our professional service, sustainable relationships and creative diversification.